Importance of Teams Essay Example | Topics and Well Written Essays - 750 words

Importance of Teams - Essay Example Teamwork is of prime importance not only for the health care organizations but also for other organizations. Many other industries’ work is dependant on the teamwork otherwise, it is impossible to accomplish the task assigned to them. Aviation system is one of those industries that cannot exist without the well-managed teamwork. It is a matter of life and death. The majority of the aircraft accidents are due to improper communication and weaker teamwork among the aviation staff. This industry especially trains the hired staff. Crew Resource management (CRM) is one of those efforts to increase the performance level of the teamwork. Another industry that needs teamwork as an essential part is sports and particularly auto racing. In any sports activity, every player has to understand the importance of teamwork to get success against the competitor. As far as auto racing is concerned, the coordinators need to provide the important information to the racer abruptly so he can win the game. Only proper communication and teamwork makes it possible for the racer to play smoothly. †¢ Patient Satisfaction Like any other industry, the basic motive is to satisfy the one who comes in the health care centers by providing sufficient health care and medications. The precise diagnosis, cleanliness, correct medical reports and proper curable medications is compulsory. †¢ Communication & Public Awareness The health care centers must give public awareness to promote their social work and proper communication can lead them to get competitive advantage. †¢ Organizational Process support Problem Solving

Audio Lingual Method Essay Example for Free

Audio Lingual Method Essay Compare and contrast the Direct Method and the Audio-Lingual Method. (1) Both are oral-based approaches. (2) The Direct Method emphasizes vocabulary acquisition through exposure to its use in situations; the Audio-Lingual Method drills students in the use of grammatical sentence patterns. (3) Unlike the Direct Method, the Audio-Lingual Method has a strong theoretical base in linguistics and psychology. 2- How has the behavioral psychology influenced the Audio-Lingual Method? It was thought that the way to acquire the sentence patterns of the target language was through conditioning—helping learners to respond correctly to stimuli through shaping and reinforcement. (2) Learners could overcome the habits of their native language and form the new habits required to be target language speakers. 3- Define a backward build-up drill (expansion drill). State its purpose and advantages. (1) Definition: The teacher breaks down a line into several parts. The students repeat a part of the sentence, usually the last phrase of the line. Then, following the teachers cue, the students expand what they are repeating part by part until they are able to repeat the entire line. The teacher begins with the part at the end of the sentence (and works backward from there) to keep the intonation of the line as natural as possible. This also directs more student attention to the end of the sentence, where new information typically occurs. (2) Purpose: The purpose of this drill is to break down the troublesome sentence into smaller parts. (3) Advantages: (a) The teacher is able to give the students help in producing the troublesome line. Having worked on the line in small pieces, the students are also able to take note of where each word or phrase begins and ends in the sentence. 4- Define a repetition drill. Students are asked to listen carefully to the teachers model, and then they have to repeat and attempt to mimic the model as accurately and as quickly as possible. 5- Define a chain drill. State its advantages. (1) Definition: The chain of conversation that forms around the room as students, oneby- one, ask and answer questions of each other. The teacher begins the chain by greeting a particular student, or asking him a question. That student responds, and then turns to the student sitting next to him. (2) Advantages: (A) A chain drill gives students an opportunity to say the lines individually. (B) The teacher listens and can tell which students are struggling and will need more practice. (C) A chain drill also lets students use the expressions in communication with someone else, even though the communication is very limited. 6- Define a single-slot substitution drill. State its purpose. (1) Definition: The teacher says a line, usually from the dialog. Next, the teacher says a word or a phrase—called the cue. The students repeat the line the teacher has given them, substituting the cue into the line in its proper place. (2) Purpose: The major purpose of this drill is to give the students practice in finding and filling in the slots of a sentence. 7- Define a multiple-slot substitution drill. State its purpose. This drill is similar to the single-slot substitution drill. The difference is that the teacher gives cue phrases, one at a time, that fit into different slots in the dialog line. The students must recognize what part of speech each cue is, or at least, where it fits into the sentence, and make any other changes, such as subject-verb agreement. They then say the line, fitting the cue phrase into the line where it belongs. 8- Define transformation drill. Students are asked to change one type of sentence into another—an affirmative sentence into a negative or an active sentence into a passive.

China :: essays research papers fc

Qin Shihuangdi   Ã‚  Ã‚  Ã‚  Ã‚  Among one of the first dynasties the Qin dynasty would be the start to revolutionize the world. The Qin dynasty was ruled by Qin Shihuangdi in the late 200’s BCE. In creating the first empire, Qin Shihuangdi divided the land into separate provinces and districts, standardized laws and public works.   Ã‚  Ã‚  Ã‚  Ã‚  Qin created a bureaucracy in China by dividing the lands into thirty-six separate provinces, â€Å"The first emperor divided the country into thirty-six commanderies...† (Territorial, Political and Cultural Growth of China, 309). These provinces were further divided into many separate districts which were governed by three Qin representatives: a civil governor, a military governor and an imperial inspector. These three representatives governed their districts and collected taxes for the emperor, â€Å"Thus tax collection and conscription of men for the army and labor on government projects and all other important functions were centralized† (Peijin). Creating a bureaucracy caused China to modify and set ideas of laws.   Ã‚  Ã‚  Ã‚  Ã‚  Along with the implementation of the bureaucracy came much standardization. The written language was standardized, as were the systems of weights, measurements and currencies, â€Å"The individual systems of weights, measures and currency which had existed in each of the Warring States were changed to conform to the Qin state standard† (Peijin). Furthermore, an uniform set of laws were established throughout the empire. Even such seemingly trivial things like the axle seize in carts were standardized, â€Å"... even the axle length of carts was made uniform† (Peijin). Because with a standard size cart, the emperor was able to build standard size roads.   Ã‚  Ã‚  Ã‚  Ã‚  Public works was a huge part of the Empire. Construction of the Great Wall began during Qin’s rule, although it didn’t reach its full glory until the Ming dynasty, â€Å"The Qin dynasty commanded a high level of technological skill and artistic talent, as attested by the first emperor’s mausoleum, an enormous complex of underground chambers extending over an area of twenty-one square miles(Territorial, Political and Cultural Growth of China, 309). Many canals and roads were built during his reign,†...established conditions for the improvement of production, transportation, communications, administration and cultural mingling among the different parts of the country† (Peijin). Public works is still used today in the modern world.   Ã‚  Ã‚  Ã‚  Ã‚  Dividing the land into separate provinces and districts, standardizing laws and

Relativism and Morality Essay

Relativism is the idea that one’s beliefs and values are understood of one’s society culture or even one’s own individual values. (Mosser, 2010). With that being said everyday a person from a culture conducts some kind of moral choice. The moral choice that he or she chooses may be viewed as right or wrong by other cultures. In this paper â€Å"some moral minima† by Lenn E. Goodman there are views of different aspects of morality and relativism and Goodman argues that certain things are just wrong. (antiessays. com). Goodman discusses issues on subjects such as slavery,genocide,terrorism,murder,rape,polygamy, and incest. I agree with Goodman on these issues because these is never a good time to kill for the sake of killing, rape for the sake of sex, or take ones rights away for the sake of gaining respect or wealth. Goodman basically discusses that every person whether it be man, woman, or child has the rights to live and be free from any and all inhumane treatment. Goodman’s main understanding is not to be quick on judging things we don’t understand, but to judge those things that are not morally right. I believe that all people are equal and have the right to live their own life as do the violators should have no rights to commit those unruly acts of wrong. Who are we to judge anyone or why should others have the right to murder, rape, or rip the rights of people away from them? The bible states, â€Å"do unto others as you would have others do unto you†. (Matthew, 7:12, Standard Version). I believe this is the best way to look at the situation on any of these issues. Some Moral Minima Based on different sociology dissertations, morality has been an issue that many societies globally have been trying to contend. This term is used to describe the code of acceptable behaviors in given context or society. On the other hand moral minima is a word that goes hand in hand with mortality. This essentially sets a standard or rather a principle by which the members of a society have to adhere to so that they may be considered to be operating within the limits of proper moral conduct. The advent of civilization has given room to various forms that moral minima can be derived. As such, morality has become an issue that is interpreted in different ways depending on the angle at which one looks or evaluates it. (Goodman,2010, p.87). Therefore, this has given rise to at least three areas where mortality is supposedly received or obtained. Firstly, morality can be considered relative to the laws of a given nation so that what the law stipulates as right then is morally upright. Secondly, morality can be said to have also been derived from religion where the various religion affiliations have their own holy books by which members are beseeched to behave in a certain manner. Finally, it is the personally source of morality. This is what has sparked a lot of controversy as is subject to millions of interpretation and understandings. Consequently, this is what I believe triggered influential philosophers like Lenn Goodman to spirited argument that there are some things, which are certainly wrong. In this regard, this study seeks to explore the credits or challenges Goodman presents in his assertions (Goodman, 2010, p. 88). Lenn Goodman argues that there are certain things that are simply wrong. Do you think Goodman is right? In Goodman argument, Goodman confirms the existence of four fundamental and universal things that fall under the category of wrong and unacceptable acts in society-moral minima. First is genocide that encompasses politically instigated famine and germ warfare. Second is the act of terrorism that also includes kidnapping and child labor force especially as warriors. Next category is polygamy that may also be extended to cover slavery and incest. Rape and female genital mutilation are also another category (Goodman, 2010, p. 89). The majority of what Goodman has outlined in her arguments in the eyes of most civilized population is regard as acts directed to deny any human beings the right to a comfortable life and as such immoral. Therefore, I believe that Goodman was extremely right to list down the ills that affect or can affect any society. (Goodman,2010 p. 90). Using specific examples, explore the challenges Goodman presents to relativism However, Goodman’s postulations have not been spared the critical thoughts of brains that’s always formulated questions to attempt and challenge facts. Considering that we live in a world where everything is subject to varied interpretations theory of relatively. Some of the Goodman’s ideas gravely contradict the customs and traditions, which have largely been acceptable in some societies. For instance, by saying that polygamy is simply wrong is quite controversial as is subject to a wide range of interpretations. Determine whether you think there are such universal moral requirements From the above instances, it becomes so clear that there is nothing like universal moral requirements. In fact, it is even exceedingly shocking to find out that even that behavior or action, which generally is wrong, is being practiced somewhere else without raising eyebrows. Let us take a case of terrorism. Evidently, human life is sacred, and every person would love to live forever. However, consider the terrorism acts that are being carried out by some Muslim extremists in the name of fulfilling religious obligation- holy Jihad (Goodman, 2010, p. 92). (www. blogspot. com) The above discussion makes me conclude that it is simply impossible to have universal moral minima. In my honest opinion I really am not sure and will never be fully sure if Goodman will be completely right forever. The way the world is constantly changing on a daily basis it’s hard to say what will happen in our future. Basically we all will have to just take it day by day. In addition, considering that no one is one hundred percent perfect it is wrong and unacceptable to stick in totality to the ideas of one person without questioning. Therefore, relativity ultimately haunts the universe as far as moral minima are concerned (Goodman, 2010, p. 93). (www. blogspot. com) REFERENCES: Mosser, K. (2010). Ethics and Social Responsi,bility. 13500 Evening Creek Drive North, Suite 600, San Diego,CA 92128: Bridgepoint Education

Corning Incorporated Essay

Corning Incorporated is an American manufacturer of glass, ceramic, and materials for the industrial and scientific applications. It was known as Corning Glass Works in 1875. Its strong commitment to innovation was known as the company’s roots. The company committed between four to six percent of its sales to Research, Development, and Engineering (RD&E). As of today, Corning has been primarily operating from Asia Pacific and North America in five market segments – Display Technologies, Environmental Technologies, Telecommunications, Life Sciences and Specialty Materials and two joint ventures – Dow Corning and Samsung Corning Precision Glass. The company had a history of science-based innovations following World War II and the strategy by management was research and â€Å"disruptive† and â€Å"on demand† product innovation. They have shown many strengths and weaknesses – strong industry recognition with a track record of successful innovatio n, focus on RD&E, diversified product portfolios and balanced revenue streams – narrowing market with intense competition and environmental regulations. With a strong passion for innovation, Corning has been creating many deep technological products to be used as material for other new application such as heat-resistant glass in 1908. In 1912, this product was being reused to develop the shatterproof lanterns for the railroad. Their products were first used for scientific purposes and later for consumer cook-ware products. By realizing the improvement in optical glassmaking, Corning had started to produce the television tubes project and it made the TV affordable to the consumers’ market during 1970s. However, this project considered a steep loss in profit and productivity because of the competition from Japanese imports. Corning went through many changes including lay-offs, selling or closing many plants in order to rebound. The following years, company made a partial recovery. In the late 1990s (the Telecom bubble), there were the unusual high demand for optical fiber in the market. Seeing it as the huge opportunity, the company expanded its originally developed optical fiber operations significantly, and heavily invested in production capacity. Its revenue jumped from $5 billion in 1999 to more than $7 billion in 2000. However, the  collapse in 2000 of the dot-com market had a major impact on the company. The telecom sales dropped to $1.6 billion from $5 billion within six months since July 2001. Once again, Corning had to go into the reorganization phase to dramatically reduce the costs. Since 1950 to 1980, the company introduced many advanced products from ceramic heating resistant shields and glass windshields for Apollo program to the use of fiber optic in telecommunication. In the late 1990s, the company profits increased tremendously during the dot-com boom. Corning From WWI and WWII, Corning developed many deep technological products such as high quality glass with consistent color which can make glass more viable material for new application.

Frozen Vegetables Spark in the Microwave

Frozen Vegetables Spark in the Microwave When I was naming things you shouldnt microwave, I didnt list frozen vegetables. However, WSCH in Portland is running a news story (complete with video) about frozen vegetables sparking when being microwaved. At least two Texas consumers have reported seeing sparks and small flames during the first few seconds of microwaving Green Giant frozen mixed vegetables. The USDA says the vegetables are perfectly safe to eat and that the sparking probably is due to the presence of naturally-occurring minerals found on the produce. Personally Id guess its similar to the plasma phenomenon seen when microwaving grapes. I have never seen flames on my veggies while nuking them, but I dont usually watch them cook, so I might be missing out on some entertainment.Ivory Soap in a Microwave | How to Microwave a CD Safely Comments Stephanie  says: The same thing happened to me when I microwaved frozen Great Value (WalMart brand) mixed vegetables. It also sparked when I microwaved Del Monte green beans. Not sure what the issue is. I even cleaned the microwave completely to be sure it wasn’t because of any build up per the recommendation of other sites. Edward  says: I just bought a new micro as the tech said mine was broke when the Sam’s Club Mixed veggies sparked. I bought a new microwave and it does the same thing. Tried different plates, etc, same thing.I wonder if there is not something in the bags to keep freshness that has some ore in it. I wish the FDA would test this instead of blowing it off. Greg  says: I am having the same thing happen, but just recently. I’ve microwaved frozen veggies for years and this never happened, so why is it all of a sudden nationwide? Elayna  says: Same thing has been happening to me. I thought it was my microwave, as it was a bit old. So, I just got a new, pretty expensive one. Same thing! Plus, what is even more strange is that I use Stop Shop’s Natures Promise organic frozen vegetables. It’s also happened with Cascadian Farm Organic Peas Green Beans. They all spark like I put metal in the microwave plus some smoke and burn. Rebecognize  says: We had peas spark, and then today sweet potatoes that were already cooked and I warmed them up and got sparks. They were fresh and never frozen. Both times for me it was from reheating cooked veggies (for baby food). Weird. Charles  says: This just happened to me with a fresh sweet potato. I steamed it in the microwave with the skin on and it was ok. Later I cut it up into small chunks and re-heated it in the microwave and the sparks flew. Eric  says: This just happened to me while heating up some green beans. I did some playing around with it and found that if I have a a few pieces in the microwave not touching each other, then there are no sparks. If I touch two of them together, then the sparks and small flame fly! Craziness! Lori  says: I just had it happen with a sweet potato that was baked yesterday, but I cut the leftovers into chunks and heated it today. It leaves little black marks where the sparks came from and you can even smell it! It also happened a few days ago with some frozen green beans that I had already cooked but was reheating. It’s never happened before†¦ what is going on Micah  says: I chop fresh serrano chilis en mass and then freeze them to keep later meal preparation more simple. Today my chilis burst into flames when I defrosted them in my microwave! I took off the offending chili the off the plate the first time it happened and tried again – same thing happened! Wild! Tiffany  says: This is really alarming. I’ve had this happen on several occasions when reheating green giant previously frozen vegetables. Vegetables should not contain enough of any ore to cause this sparking. James  says: I used to get this when microwaving Aldi’s cheapest mixed frozen veggies. (Australia).The only thing in my mind that causes this is metal. Yes, you can see the burn-holes in the pieces of carrot and beans! So I just don’t buy them! Jonathan Green  says: I’ve had this same problem, small sparks coming from food (green beans but also potatoes under plastic foil). I wonder if it’s static electricity (the microwave has a turntable inside on plastic wheels). Or simply a microwave antenna which is sending out the wrong kind of waves? Never had this problem with my old microwave (bought 14 years ago, never any problems) but the new one is really scaring me. Don’t think this can be healthy at all†¦. Are microwaves checked by any government body at all before they hit the shelves? Heather  says: I have had the sparking with many frozen veggies and canned green beans. I never have the sparking if they are covered with water. But yesterday I reheated some cooked â€Å"fresh† green beans and the sparking still happened, there was just a small amount of water in the bottom. So I guess fresh, frozen or canned it will still happen. Kelsie Rodgers  says: I think the issue is answered pretty well here: http://answers.yahoo.com/question/index?qid20060911061259AALYJUE Basically, it has to do with higher mineral contents (iron, magnesium, zinc, potassium) in certain veggies and other factors related to the microwaving process itself. If you read the ingredients on the side of a frozen veggie bag, nothing is listed but the vegetables (no preservatives, etc.). People also experience the same thing with fresh vegetables. I think we are all jumping to â€Å"worse case† conclusions. Yes, it’s scary when things spark and catch on fire, but the reason can be very simple (and benign). Ben  says: I added a cup of water to properly load the microwave and it stopped sparking. Sarah G.  says: This has happened to me with fresh, organic vegetables as well! I have cooked/boiled sweet potatoes and carrots for my young son, and on several occasions afterward when I have gone to reheat them in the microwave for him, they immediately start sparking and have emitted flames! This has never happened in all the years I have used the microwave, and now 3 times in the past 6 months. Steve M  says: We were just heating up some Birds Eye Steamfresh and they sparked started smoking and my Microwave shut down. The Microwave is less than a year old and was not cheap. Anyone else have it break their Microwave? Richard  says: I am having the same issue happening with fresh green beans straight from my garden. We cooked the fresh snapped green beans earlier in the evening. Later I put some in the microwave to munch on before going to bed. They lit up and caught on fire. It is not something coming from the frozen beans or the bags, mine have never seen the freezer or a bag. Monica  says: I am also here because I thought it might be my microwave but guess not! I starting looking into this today since I had FRESH cauliflower that I cooked a few days ago, spark when I reheated it today. In the past this has happened to me with frozen-then reheated veggies and I just assumed it was due to something when they are frozen but now that it has happened with fresh veggies I am stumped. At least I now know I am not crazy and our microwave is just fine. (36)  Debbie  says: I’ve also had it happen with ham. I separated the diced pieces because thought it might be because they were touching, but it didn’t work. Interesting to think that covering them with water seems to be the best solution. Jammin  says: It happened to me with broccoli today. I am thinking that the culprit has either to do with newer microwaves or (conspiracy theory coming straight from my butt) all the increased radio waves due to cell phones and the internet. This didn’t used to happen years ago with old microwaves. The earliest report I can find of this happening is from 8 years ago. I’m stumped! Lora  says: I placed frozen chopped onion, celery, bell peppers (combo) in my microwave last night, on a microwaveable paper plate and sparks and fire and smoke started immediately. I wonder if there’s pieces of metal from the machines at their processing plant Matt  says: I’ve had a few different brands (organic and inorganic) spark and flame in the microwave in the past few months. My mom uses microwaves for everything and has never seen this until now. So, I think the many comments on here stating it is from the minerals in the food are right, but the fact that it is happening more and more and no one had reported it in the past makes me think that they have higher levels of minerals and maybe there is a limit to how high the mineral levels can be (and what types) in order to still be safe. Cooking them in pans instead does not solve the problem, you just don’t get the burning. You still have the high levels of metals that are seemingly a new phenomenon. Hate to say it, but Bill Gates is on the record for funding private geo-engineering to combat global warming, spraying nano particles of aluminum and barium into the air, all over the planet. Organic veggies or not, soil samples have shown an 800% rise in these metals. They are not ben ign in these forms.youtube.com/watch?vjf0khstYDLA James Gast  says: Just had frozen bell peppers arc/caught foam plate on fire. Years ago it was broccoli. Microwaves are now 1000,1100 watts, much more power than earlier ones. Bigger arc nowCombination of natural minerals:iron,potassium,etc in the ice and those edges of piecesbecome â€Å"jump arc gaps† like a spark plug. But sweet potatoes and chicken pieces Why? How?

Market Structure Essays

Market Structure Essays Market Structure Essay Market Structure Essay We can classify firms by the roles they play in the target market: leader, challenger, follower, or nicher. Suppose a market is occupied by the firms shown in Figure 1. 1. Forty percent of the market is in the hands of a market leader; another 30 percent is in the hands of a market challenger; another 20 percent is in the hands of a market follower, a firm that is willing to maintain its market share and not rock the boat. The remaining 10 percent is in the hands of market nichers, firms that serve small market segments not being served by larger firms. . 1. Market Leader Many industries contain one firm that is the acknowledged market leader. This firm has the largest market share in the relevant product market, and usually leads the other firms in price changes, new-product introductions, distribution coverage, and promotional intensity. Some well-known market leaders are Microsoft (computer software), Intel (microprocessors), Gatorade (sports drinks), Best Buy (retail electronics), McDonalds (fast food), Gillette (razor blades), UnitedHealth (health insurance), and Visa (credit cards). . 1. 1Market Leader’s Objectives Remaining number one calls for action on three fronts. First, the firm must find ways to expand total market demand. Second, the firm must protect its current market share through good defensive and offensive actions. Third, the firm can try to increase its market share, even if market size remains constant. 1. 1. 1. 1 Expanding The Total Market The dominant firm normally gains the most when the total market expands. If Americans, for instance, increase their consumption of ketchup, Heinz stands to gain the most because it sells almost two-thirds of the countrys ketchup. If Heinz can convince more Americans to use ketchup, or to use ketchup with more meals, or to use more ketchup on each occasion, Heinz will benefit considerably. In general, the market leader should look for new customers or more usage from existing customers. NEW CUSTOMERS Every product class has the potential of attracting buyers who are unaware of the product or who are resisting it because of price or lack of certain features. A company can search for new users among three groups: those who might use it but do not (market-penetration strategy), those who have never used it (new-market segment strategy), or those who live elsewhere (geographical-expansion strategy). Starbucks Coffee is one of the best-known brands in the world. Starbucks is able to sell a cup of coffee for $3 while the store next door can only get $1. And if you want the popular cafe latte, its $4. Starbucks has more than 7,200 locations throughout North America, the Pacific Rim, Europe, and the Middle East, and its annual revenue for 2002 topped $3. 3 billion. Its corporate Web site gives a peek into its multipronged approach to growth. Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment- primarily through its company-operated retail stores. In addition, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled Frappuccino ® coffee drinks and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company. The companys objective is to establish Starbucks as the most recognized and respected brand in the world. To achieve this goal, the company plans to continue to rapidly expand its retail operations, grow its specialty sales and other operations, and selectively pursue opportunities to leverage the Starbucks brand through the introduction of new products and the development of new distribution channels. MORE USAGE Usage can be increased by increasing the level or quantity of consumption or increasing the frequency of consumption. The amount of consumption can sometimes be increased through packaging or product design. Larger package sizes have been shown to increase the amount of product that consumers use at one time. The usage of impulse consumption products such as soft drinks and snacks increases when the product is made more available. Increasing frequency of use, on the other hand, involves identifying additional opportunities to use the brand in the same basic way or identifying completely new and different ways to use the brand. In some cases, the product may be seen as useful only in certain places and at certain times, especially if it has strong brand associations to particular usage situations or user types. To generate additional usage opportunities, a marketing program can communicate the appropriateness and advantages of using the brand more frequently in new or existing situations and/or remind consumers to actually use the brand as close as possible to those situations. The wine industry launched a number of initiatives in the late 1990s to attract Gen-Xers and convince them wine was a casual, every day libation to be drunk like bottled water, beer or soda. Another potential opportunity to increase frequency of use is when consumers perceptions of their usage differs from the reality of their usage. For many products with relatively short life spans, consumers may fail to replace the product when they should because of a tendency to overestimate the length of productive usage. One strategy to speed up product replacement is to tie the act of replacing the product to a certain holiday, event, or time of year. Another strategy might be to provide consumers with better information as to either: (1) when the product was first used or would need to be replaced or (2) the current level of product performance. Each Gillette Mach3 cartridge features a blue stripe that slowly fades with repeated use. After about a dozen shaves, it fades away, signaling the user to move on to the next cartridge. The second approach is to identify completely new and different applications. For example, food product companies have long advertised new recipes that use their branded products in entirely different ways. Given that the average American eats dry breakfast cereal three mornings a week, cereal manufacturers would gain if they could promote cereal eating on other occasions- perhaps as a snack. Product development can spur new uses. Chewing gum manufacturers are exploring ways to make nutraceutical products as a cheap, effective delivery mechanism for medicine. The majority of Adams chewing gums (number two in the world) claim health benefits. Aquafresh and Arm Hammer are two dental gums that both achieved some success.